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Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young ebook
Format: pdf
ISBN: 9780230104747
Page: 256
Publisher: Palgrave Macmillan

Those projects have placed our firm into This is done by integrating your brand's marketing strategy through every point of contact with the consumer. A branding and production firm with understanding of global market. MDI has not only worked on video related projects, but has serviced its clients in the area of web design, social media, event planning, etc. Brand media strategy : integrated communications planning in the digital era. He recently published his second book, "Brand Media Strategy: Integrated Communications Planning in a Digital Era," a Palgrave-MacMillan and Advertising Age publication. If you're a big blue-chip marketer, chances are that if you haven't already, you are preparing to shift media-agency relationships to ensure you're evaluating media strategies and plans not just on a regional basis but on a global one. View full image by Anthony Young. Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young Unlike Likeable Social Media, this book, by Optimedia International U.S. Model Media Technique: Integrated Communications Planning in the Electronic Era (Marketing Age). Many agency executives say the planning rush is being further fueled by the globalization of brands brought about via partnerships with global digital players such as Google, Microsoft , YouTube and Facebook. Note to Blockbuster: While this post may sound one sided, I called your corporate communications number three times over the span of a week, spoke to a live person, gave them all my details and was told someone would call me back. We've seen Blockbuster do wacky things like create in-store kiosks for downloads and their executives have never had a clear strategy for how they plan to take their video business into the digital era. And buying agency headquartered in New York.